Big Drop:
Craft beer branding and packaging design
The AF category was gaining momentum. Big Drop were brewing some of the best alcohol-free craft beer around and getting ready to scale their operation.
They needed a standout brand that would do the beer justice, get them on the shelves of nationwide retailers and open up international markets.
Challenge—
A proper BIG drop. Bold colourways, dynamic illustrations and big names.
We landed the brand idea, ‘No alcohol, big taste’, and created a pack to reflect it.
The design system is based on real (and imagined) places reflecting the beer styles. Names, colours and illustrations build the narrative: Paradiso – tropical Citra IPA. Galactic – dark and swirling milk stout, and Pine Trail – a herbaceous pale ale.
Pack design is easy to flex for new styles, and we developed a framework for collaborations and limited edition releases.
Solution—
The rebrand gave Big Drop the shelf standout and brand recall to get them noticed.
Now regulars on the shelves of the UK's largest retailers, they also brew and export throughout Europe, the USA, Canada and Australia.
Having scooped Britain’s/World’s Best in the World Beer Awards, they’re one of the UK's most awarded independent non-alcoholic breweries.
Results—
